Nomo: Change is about constant movement.
Brand identity for a Brazilian telecom startup built to disrupt
the way things are done in the industry.
No-mo:
No-more.
Telecom is an industry built on promises it rarely keeps. Nomo was born to change that - and the name makes the position clear from the start.
Nomo: NO MORE. Not just doing things differently, but doing them better. A brand that generates opposition not by destroying what exists, but by learning from everything that doesn't work.
While the rest of the industry leaned on neon lights, speed metaphors, and oversaturated colors, Nomo's visual language was built in deliberate opposition to all of that.
A gap
in pink.
Every major telecom brand was fighting for the same saturated corner of the color spectrum. A competitive analysis revealed what no one had claimed: pink, below 50% saturation - soft, calm, deliberately slow. In an industry built on overstimulation, choosing a color that slows things down was itself a statement.
Change doesn't have to be an aggressive move.
Pink became the visual embodiment of that belief: a color that feels approachable and human, signaling that Nomo wasn't here to shout louder than everyone else. Just to do things better.
The gesture
of change.
The custom logotype was built from the letter N itself - carrying the gesture of something jumping forward, mid-motion, like a rubber ball caught in the air.
From that single observation, the entire visual expression unfolds. The letters N and M became the backbone of the brand's personality: elements of extreme simplicity and strength that expand into typographic treatments, hand-drawn illustrations, and motion design.
Restless, but never aggressive.
Always moving, never still.
Nomo — Brand Identity Research, Visual Diagnosis,
Design Development, Visual Language
@BR/Bauen with Antônio Dellatore, Arthur Abreu,
Luís Henrique, Rodrigo Francisco & Ted Oliver
Brand Design — 2022
Recognition:
Logotype/Certificate of Typographic Excellence
Type Directors Club NYC
Logotype/Bronze
Latin America Design Awards 2023
